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Filming Our Amazon Commercial With Atlas Senior Living
And the Oscar goes to…. Filming Our Amazon Commercial With Atlas Senior Living After spending weeks preparing for my huge role in the...
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[New Ebook] Goodbye Engagement, Hello Services
In reviewing the sale materials at eight senior living companies, the concept of “connection,” “social,” or “engagement” was listed as the first or...
A look into Alexa Smart Properties
Over the past ten years, the world has recognized the value of Amazon’s Echo voice assistant, more commonly known as Alexa. In addition to being a...
Residents and Their Phones
Your Residents and Their Phones One time, when visiting a resident's apartment, they told me their phone wasn’t working anymore. It worked last...
Staff Retention: The Unsung Hero of High Occupancy
A consistent and engaged staff is a fundamental component of a Senior Living community's ability to deliver an attractive environment for its...
Why aren't we sharing?
Jessica works as an Activities Director, aka, Lifestyles/Engagement/Expressions Director. Why so many names for Activities? Anyway, Jessica is...
Blue Cheese, Big Macs & Senior Living
McDonald's burgers and E-Myth principles vs. senior living and the lack of standards. Last week I went to McDonalds and had the best experience. I...
Top 5 Worst Press Release Topics
To start with, I am not a PR person, I have little experience related to marketing and PR (other than owning companies) and I do not know the best...
Look Who is Buying Tennis Balls on Amazon
Tennis Ball Basics I sometimes wonder what objects or gadgets around me might be used for something other than what they are intended for.
Our Love letter to Carlton Senior Living
Cliche alert: Startups dream of finding a customer they can call a partner. A customer that understands the vision and wants to be part of the team.