[New Ebook] Real estate, healthcare or services?

We have a favorite question we like to ask our Senior Living colleagues, especially during this digital transformation era. Are you a real estate, healthcare or services business? 

The question that sparks insightful conversations and consistently points to the need for - you guessed it - change. The industry faces a complex challenge in balancing the needs of current residents while also attracting Baby Boomers, who often prefer to age in place. This dual focus requires not only affordable, amenity-rich housing but also a cultural and operational shift, including updating staff tools and approaches. Ultimately, success depends on the ability to serve both existing and emerging demographics effectively. 

We found three core areas to focus on. 

Occupancy

When was the last time you were required to swipe your credit card, instead of tapping? What was that experience like? Filling your community with vibrant, engaging events is almost a definite to enhance your community, but we've also learned investing in providing staff with the right tools to do so is a common trend in fully occupied communities. 

Staffing 

An often overlooked aspect of the staffing crisis is the internal issue of under-supported and under-equipped staff. Creating a supportive environment with the right number of staff per shift is key, however it's also key to provide modern tools. Incoming staff expect it, and incoming residents do. 

Technology